YGE signs contents licensing contract with Aurora World

CEO Yang Min Seok of YG Entertainment met with Aurora World CEO Choi Young Il at the YG office building on April 10 to sign the licensing contract.

The contract will bring together YG Entertainment′s K-Pop content and Aurora World′s merchandise production and licensing expertise. The two companies aim to add YG′s content to a variety of new merchandise areas, then market and sell the goods to the world.

Aurora World is a character marketing company which has recently been promoting its self-produced animation Yoohoo and Friends with Happy Meals in 6,000 McDonalds branches, scattered throughout 40 European countries.

YG Entertainment and Aurora World′s new partnership is expected to bring about a new wind in contents marketing, and expand the global K-Pop boom to a successful merchandising business.

Source: Enewsworld